Vision&Mission of a Business Organization

Today in our business class we had a discussion based on an appropriate mission and vision. The notes I took during the course is below..

Vision- objective in long term. (Time horizon is great)

Mission- purpose of its existence

Fashion- opinions and social fears people face
E.g. Obsessive concern with terrorists

SOCIAL AND TECHNOLOGICAL FACTORS AFFECT CHANGES

OBJECTIVES

1) Very long-term objectives- vision
2) Long term objectives-strategic objectives
3) Medium-short term objectives- tactical objectives

Tactics = short term objectives
Strategy= long term objectives (fulfils your vision)
Vision = it fulfils the purpose of your existence ( in other words fulfils your mission)

Vision of Koç School
The goal of Koç School is to be respected nationally and internationally as a model K-12 school, offering an educational program of the highest academic and ethical standards.

*How do you know that the school is respected?

We started a discussion to find a correct answer to this question. Even though we didn't reach an exact answer most of the responses was that one can understand that Koç School is respected by its graduates and the schools they attend after high school. It can also be said that the student image of Koç School is effective in being a respected school.

--Mission is what the company aims to do something / the purpose of its existence

We analyzed our schools mission and vision and didn't find it as accurate as we thought it was.
Koç School’s mission is vague because it doesn’t state the aim/objective of its existence. It’s not stating a purpose it’s stating a description, which is not quite accurate.

Objectives must be SMART & strategic. (SMART = specific, measurable, achievable, realistic, time bounded)