11/10/2010- Qualities of a business blog

A business blog should be;

1) Persuasive & convincing
-in terms of comments/observations/interpretations

2) Engaging & appealing
-must include visual material

3) Informative
-how can you make it more informative? Use other resources to add to your current notes
-is it accurately informative? Not exaggerated & repetitive

4) Try to impress;
-Business partners,
-Employees,
by the language you use- using business terms/ concepts/ models.

	Excellent 5	Good 4	Satisfactory 3	Mediocre 2	Poor 1
Persuasive and convincing	The comments and interpretations are well explained with details and are convincing. Several appropriate examples are used to develop the ideas.	The comments and interpretations are explained and include mostly appropriate examples.	The comments and interpretations include errors and are not very persuasive. There are few examples to support the ideas.	The comments and interpretations lack examples and supports. The ideas are mostly not persuasive or convincing.	The comments and interpretations are not explained and include major errors. The information is not convincing.
Engaging and appealing	Visual materials (diagrams, images, concept maps) have been used to make the blog more interesting are appropriate and relevant to the topic/subject.	Visual materials have been made use and generally relevant to the topic/subject. The blog is generally interesting.	Some relevant and some irrelevant visual material has been made use.	There are very few visual material, generally irrelevant.	No use of diagrams, images etc. or includes visual materials but are irrelevant.
Informative	The information given is accurate. There is no exaggeration and repetition of the ideas stated. There are many evidences of the other resources are used to develop the notes taken in class.	The information is mostly accurate but includes minor errors. Repetition and exaggeration is few. There is evidence of the other resources used.	The information given is satisfactory but consist some minor and few major errors. There are few repetitions and exaggerations.	The information gives is poorly justified and includes exaggeration and repetition. The use of other resources is poor. There are some major errors.	The information given is generally irrelevant or not accurate. There are major errors in the information. No evidence of other resources. The information is repetitive and exaggerated.
The use of language	The language is relevant to the topic and business models and terms are made use. There are business concepts in the blog and they are applied correctly. The blog impresses the employees, teachers and other business partners.	The language is mostly relevant and includes business terms and concepts. It is mostly impressive.	Some business terms and concepts have been made use, but there are errors made.	The language is mostly inappropriate. Very few evidence of business terms and concepts.	The language structure is inappropriate. No evidence of business concepts, models etc. It’s not impressive